In 2007, when the holy road of the brand into the market, find the need for this kind of product group is small, so the golden phoenix group, a pause in its product research and development, and towards the deep study of new classic luxury furniture market.
Gradually appeared in 2008-2009 new classic luxury products, but this kind of product aim for visual enjoy in its appearance brings to the consumer, its modelling color gorgeous exaggeration, paint and cloth art. This kind of product is only suitable for high-grade building dish the example room of the clubhouse and hotel and the adornment of a particular area, focus on viewing, household use function is weak.
In 2010, based on the development of new classic luxury furniture, golden phoenix group according to the original ideas to summarize market, analysis of how to better to new classical luxury furniture. SAN road of the brand from the real psychological needs of consumers of luxury furniture, luxury but not flashy, but delicate show atmosphere, really costly feeling to consumers, let consumers have more comfortable luxurious taste.